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In 2014, ABC programmed its entire Thursday primetime lineup with ShondaLand dramas Grey's AnatomyScandal and How To Get Away With Murder, then branded the night as "Thank God It's Thursday" (or "TGIT").[25] This echoes ABC's former TGIF branding of its Friday night family sitcoms and even NBC's Must See TV promotion of formidable Thursday night television hits in the 1990s. Thursday is an especially important night for American television networks because it's the last chance for advertisers of weekend purchases like movies and cars to reach a large TV audience, and networks schedule highly rated programming for the night to attract those advertising dollars.[26] The Associated Press called Rhimes' reign of an entire night of network television "unmatched in TV history." Edit

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